lets get Masada out there

Topic of the week #10 – Social Media Audit Masada House

The organization I will be working wih for the end of semester project is called Masada House. this is a non-profit organization located in Farmington, NM. It is transitional housing for women completing or having completed a drug or alcohol dependency rehabilitation program. Masada House allows for a safe environment for these women to learn life skills that will help them be successful in their road to recovery in the “outside” world. The largest impediment to successful recovery for most drug and alcohol users is an inability to separate themselves from the things that were crutches for use in the past – friends, peer groups, family, and sometimes even geographic location. Masada requires participants to work outside of the house, has strict rules as far as curfew and what participants are allowed to do during their stay, and offers counseling, mentoring, and healing mostly done by healthcare providers in the San Juan County area who volunteer their time and skills to help these women be a success. So far Masada has been successful in helping approximately 40% of past participants to achieve their goals of a new life and the goal of lifelong sobriety. Since 2011 45 women have participated in the program. This equates to 18 participants that have thus far been successful with the program. Average rates of recidivism look to be around 51%.
The current social media presence of Masada House consists of a facebook page as well as a website http://www.masadahouse.net neither of which is maintained regularly as the organization has limited resources to employ a full-time social media provider and much of the owrk done around the organization is “off-the-clock” by existing employees. Because Masada House is still relatively young (less than 2 years since their doors opened to the first group of participants) and a non-profit organization there is some understability as to the lack of social media presence. Upping the amount of content available on facebook as well as adding content to the website are going to be my first suggestions as these are easily one and House participants can add greatly to content via facebook. Establishing a blog that is dedicated solely to Masada House will increase awareness and drive traffic toward the organization.
The service Masada House is providing to the four corners community is so extremely imprtant and much needed we really need to get them out there to show people what they do and how they can help.